Svante
Marketing Coordinator Co-op
2022-2023
CCUS Funding Playbook [eBook]:
Responsible for:Design, Writing, Research & Execution
Essentially, a free eBook covering the new legislation and tax incentives in Canada and the United States, regarding carbon capture – which also doubled as an incentive for prospective investors, and members of the general public to turn their eyes towards the carbon capture industry.
Included in welcome emails when first signing up for the company newsletter; also handed in out print form during expos and conferences.
Website Overhaul:
Responsible for:UI/UX Design
Svante’s website overhaul was part of the marketing team’s larger initiative to revitalize the company’s brand identity, which–at that point–was beginning to feel stale as a result of the website’s static nature and lack of interactivity.
Our goal on this project was to assimilate the site into our new aesthetic and branding guidelines, as well as improving the overall user experience and functionality.
Our goal on this project was to assimilate the site into our new aesthetic and branding guidelines, as well as improving the overall user experience and functionality.
University Career Fair Landing Page:
Responsible for:UI/UX Design, Copywriting, A/B Testing, Research
Landing page for use in career fairs across universities across Canada, in which students and prospective interns get the opportunity to learn more about the company and receive information regarding co-op opportunities.
The landing page achieved a conversion rate of 20.7% – against the industry average of 5.9%.
The landing page achieved a conversion rate of 20.7% – against the industry average of 5.9%.
Other Contributions:
Responsible for:Graphic Design
Other miscellaneous marketing responsibilities include writing press releases and acting as the liaision for media teams and reporters, writing and designing the internal newsletter and external email newsletter, social media management via Hootsuite, writing speeches for the C-suite for internal company events, designing the Business Development pitchdeck, and writing blog posts.